Marketing & sales
Connect customer acquisition to costs, ownership and the work that happens after a lead arrives.
- CRM vs spreadsheet: when a small business should switch
Decide whether sales handoffs, follow-ups and reporting justify a CRM, using a small-team example and a practical migration acceptance checklist.
- How to calculate customer acquisition cost without mixing metrics
Calculate blended and paid-media customer acquisition cost with clear periods, cost boundaries and a fictional worked example you can reproduce.